It is a strategy aimed at attracting potential customers by creating valuable and relevant content that is distributed in the different channels in which your audience is.
The key point is to ensure that you solve the needs and problems of your ideal person. But first, you must have well defined your buyer persona to whom you want to address and then structure the content you want to transmit, in which formats you will disseminate them and which channels are the ideal ones.
Here are the benefits of this strategy:
-Boost the production of leads
-Increase your site traffic
-Generate trust and make your brand known
-Increase the relationship with your audience
-Generate sales in the medium term