A lead is a potential customer who shows interest in getting a product or service.
The user becomes a lead when he leaves his personal data in exchange for some valuable content or when he requires some information about your business.
Lead capture is vital for the growth of your company. They voluntarily pass their data to your business database so that you can later interact with them.
Taking into account that not all leads are the same, because not all of them have the same quality. This is only the first step for the sale , so the leads must be classified to determine in which phase of the sale they are and structure a marketing strategy for each group.