AUTHOR

LUKESH PILLAI

DATE

July 28, 2021

CATEGORIES
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You have probably seen thousands of advertisements, billboards, promos and marketing platforms. But there is one social media platform that stands out due to its credibility, astonishing reach, accessibility and most importantly, popularity. Facebook is a platform with a massive user base that has given fame to the creators, name to the hidden talents and a stage to present yourself however and whenever you want. It’s like the most magnificent billboard out there for which, in some cases, you don’t even have to pay.

If you are looking to ameliorate your Facebook page and increase its growth, then go through this article which will surely impart ideas in your mind to improve your Facebook marketing game. 

What is Facebook Marketing?

Facebook Marketing consists of activities that focus on promoting your brand and generating a consumer base that can indulge in the practices offered by your business. It is mainly done by influencing people on the platform through your content solely for two purposes:- Entertainment & Promotion.

Facebook Marketing can be classified as one the most prominent examples of marketing platforms that engenders growth through the AIDA model of marketing. It captivates the attention of the users, creates curiosity in their minds regarding your product and business and then makes them avail whatever your business is offering. 

Why Facebook Marketing in Malaysia 

If you are a creator or an entrepreneur looking to grow your business and brand image on Facebook in Malaysia, the most important thing you would be required to do is indulge in Facebook marketing. Facebook marketing in Malaysia is carried out a lot through budding content creators and businesses. How do I start marketing on Facebook? If you are asking this question to yourself, again and again, the best thing you can probably do is start posting relevant and meaningful content which can initiate the process of influencing the audience. The things you can do on Facebook to build your brand image are not tough and can be done easily once you get the gist of it. If you fail to assimilate the techniques of marketing on this platform, you can also reach out to a marketing agency. 

Types of Facebook Marketing

There are several techniques you can implement to promote your business and page immaculate through this platform. There is an Organic method of marketing that exists on almost every advertisement’s progress, every social media platform is free and the same is the case with Facebook. The Organic way to reach people includes posts, unpaid promotions through shares and groups. If your content is interesting and the audience wants others to see that as well, they will probably share your content around through their accounts which will ultimately increase your reach. 

Another way of marketing through this platform is via advertisement. Facebook advertising allows you to set a goal for your advertising campaign, which includes the number of people your campaign will be visible to and the number of hours or days your campaign will be run through advertisement actively. This is one of the most successful ways of reaching out to people and building your brand image professionally. Facebook notifies you whenever your campaign reaches a milestone and updates you from time to time regarding your advertisement’s progress. Overall, the paid marketing on Facebook has great potential of reaching millions of people overnight. 

Fact Note:- Did you know? There are approximately 1 billion users on Facebook worldwide! 

Strategies for Facebook Marketing

Strategies of Facebook Marketing

As we have mentioned above in the article, there are a lot of ways of reaching out to the audience through this huge platform. You can also use a few tricks to boom your business and name on social media using the strategies mentioned below:- 

  • Content:- You need to put relevant and meaningful content on hot topics. Posting unnecessary content will not take your page anywhere unless you have a huge following already. If you are looking to build your audience on Facebook, we would suggest you consistently post photos and videos on relevant topics only. 
  • Facebook groups:- Join communities on Facebook and share your posts there. This will not only increase the reach of your page but will also help you increase the reactions to your posts. 
  • Influencers:- Just like advertising agencies use big celebrities for their ad campaigns, you need to use social media influencers to promote your brand through their following. Nowadays, influencers are a big hit over the internet and you can surely feel the taste of their fan base once you opt for brand marketing through influencers. 
  • YouTube:- You can also promote your business through YouTube videos which are not only informational but are also filled with entertainment. Share your YouTube videos on Facebook as well and you might end up getting viral on the platform one day. 
  • Use the numbers:- Use the numbers to your advantage and boom your brand. Facebook has a huge following and according to a survey done in the United States of America, the average US adult spends 38 minutes every day on Facebook as compared to 5 to 6 minutes on a website. This proves that the platform has a huge user base and depicts that the potential of growth through Facebook is much more than any other platform.  

These amazing techniques will not only give your page an edge over others but will also ensure fruitful growth and productivity on your Facebook page. Facebook has been through many updates throughout the years, which has made the platform easier to use and more useful for individuals from every age group. The platform has given opportunities to thousands of people and has made many people viral as well. It is a blessing to have such a remarkable platform that our generation can use to its full potential for their growth.