AUTHOR

LUKESH PILLAI

DATE

September 30, 2021

CATEGORIES
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You have an excellent marketing campaign through which your customers find you. They go through your products and are quite impressed with them. They decide to make a purchase, add the product to the cart, and then..nothing. They leave the cart abandoned. Why is that? And how do we tackle this problem?

In this article, we will talk about:

  1. What is a Buy Now button, and why is it important?
  2. 4 ways to use the Buy Now button for E-commerce.
  3. How to optimize Buy Now button to boost ROI?

What is a Buy Now button, and why is it important?

A Buy Now button is designed to make the checkout process simpler and increase customer satisfaction. It takes the users directly to a landing page, product page, or checkout page on which they can make a purchase in fewer steps without any hassle.

This helps to completely get rid of the notorious account creation or shopping cart step and lets you buy the product in one simple step. Customers also find it ideal as it also saves time and requires fewer steps to complete the shopping process.

But here’s what might have led to the creation of this button:

According to Baymard Institute, around 69.57% of all industries in the market struggle with cart abandonment issues.

This only goes on to prove that a major portion of the market is dealing with cart abandonment issues leading to billions of dollars of loss. In fact, E-commerce websites nowadays are trying to improve their UX day by day by updating various features and researching to increase the quality of UX because of this problem. A shortcut button like this is a major boon to increasing the sales conversion rate of these websites.

In the midst of increasing competition, retaining your consumers and converting them is a huge task that requires maximum effort.

This option is also important to boost the demand for your product on multiple platforms at the same time. By skipping the account creation step and speeding up the checkout activity, the quality of customer experience is boosted. 

At the same time, your customers are everywhere and expect your services according to their convenience. This means that you have to give multiple options to your customers to buy your products by placing your Buy Now buttons on various platforms and links. 

 4 ways to use the Buy Now button for E-commerce

Now that we know why are Buy Now buttons are important, let us understand how can you use them effectively for your e-commerce business. Here are a few ways that can be used to increase the performance of these calls to action.  

Email marketing

You should make sure to place your Buy Now buttons in the most convenient and creative places. Emails have the ability to showcase your creative communication skills and speak to your target audience in a personalized way. 

This is the reason why emails are a great opportunity to persuade your target audience to buy a product by conveniently placing the Buy Now option in the correct place. You can also persuade your consumers and educate them on why they need your product.

It is also useful when you introduce a new product and want to communicate the same to your audience for easier purchases.

Blogposts 

Blog posts are an excellent way to add valuable content to your websites. Interestingly, more and more studies indicate that customers are researching and reading more reviews before buying a product. 

In such a situation blog posts can be an effective way to include important review-style blogposts and enhance them with Buy Now buttons. 

The shop now option can be an effective marketing strategy for consumers who read an educational blog about a product and want to make the purchase quickly.

Retargeting campaigns

Retargeting is a strategy to tackle the problem of low conversion rates on a website. Businesses use this strategy to target the lost customers from their websites and try to convince them again. 

The retargeting option works with the help of cookies that tracks the customers and shows them the Shop Now option on the appropriate sites and platforms. 

Social media campaigns

A business will be committing a crime if they do not allow themselves to lock on to the magical powers of social media apps. More and more people are getting access to the internet and using social media every day. They scroll through countless types of content on their feed. This is a great opportunity to form a touchpoint with consumers and add the Buy/ Shop Now option on their social media handles.

Social media has the ability to showcase good quality images and videos to your potential customers and a shortcut shopping button will help you boost your sales conversion to new heights.

How to optimize the Buy Now button to boost ROI?

Since the Buy Now button is an important call to action, it is vital to ensure their optimization. This helps to increase the return on investment (ROI)  of your marketing campaigns.

Boost the visual impact

The potential of the Shop Now buttons can be left unused if they are not creating a visual impact on the minds of the consumer.

Make sure to use contrasting colors for your button to increase its visibility on your site and increase user curiosity.

Placement is key

Placement is another key player that needs to be accomplished. This means placing the button above the page fold, near the product, and in a place that is noticeable to the human eye easily.

Track the performance

Track the effectiveness and performance of the Buy Now buttons and improve on the weak links. You can use the cross-domain feature of Google Analytics to track the performance of these buttons on multiple platforms.

Make it compatible

Just the mere presence of these shortcut options is not enough. To ensure that the customers can use them effectively, it is vital to check the browser compatibility, payment compatibility along with device compatibility.

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