Background of the Business
A premium aesthetic and weight loss clinic in Asia partnered with our SEO agency to build an organic growth engine from the ground up. The clinic offers services such as Botox, dermal fillers, laser skin treatments, hair restoration, and medical weight management programs. When the collaboration started, the website was new, the domain had no authority, and the clinic had zero visibility in Google for its core treatment and location based keywords.
Initial SEO Situation
Before SEO work began, the clinic faced several common issues that limited organic performance:
New domain with no historical backlinks or authority.
No clear keyword targeting for treatment and location keywords such as aesthetic clinic, skin clinic, and weight loss clinic searches.
Unstructured site architecture with only a few basic service pages and no content clusters.
No local SEO optimisation for Google Business Profile or map visibility.
Tracking was limited to basic traffic data without lead tracking or form conversion goals.
SEO Audit and Key Findings
We started with a full technical and content audit to understand where the biggest opportunities were. The audit revealed several gaps that were directly holding back the clinic in competitive aesthetic and weight loss related searches.
Technical issues such as missing or incomplete meta titles and descriptions, no XML sitemap submitted, and weak internal linking between key pages.
Very thin content on high value pages like Botox, laser treatments, and weight loss injections, which made it difficult for Google to understand topical relevance.
No structured data for medical services or local business, which limited rich results and trust signals.
Google Business Profile was either unoptimised or under used, with inconsistent NAP details and very few reviews.
No content designed to capture informational searches such as treatment benefits, side effects, recovery time, or pricing guidance.
SEO Strategy and Roadmap
Based on the audit, we created a clear SEO roadmap that focused on building authority quickly while laying a strong foundation for long term growth. The strategy was divided into four main pillars.
Technical SEO foundation:
- Fix critical crawl and indexing issues and submit an accurate XML sitemap.
- Optimise core web vitals and improve mobile performance for treatment pages.
- Clean up duplicate or overlapping URLs so that each treatment had one strong page.
On page and content strategy:
- Map primary, secondary, and long tail keywords to every important treatment and location page.
- Rewrite titles, headings, and meta descriptions to match high intent aesthetic clinic and treatment keywords.
- Create content clusters around skin rejuvenation, injectables, body contouring, and weight loss programmes.
Local SEO and E E A T:
- Fully optimise the Google Business Profile with categories, services, photos, and UTM tagged links.
- Encourage happy patients to leave authentic reviews and respond to every review.
- Add detailed doctor bios, credentials, and before and after style content to improve experience and expertise signals.
Authority building and links:
- Secure relevant local and medical directory listings to build foundational links.
- Partner with local blogs and lifestyle publishers for guest content and mentions.
- Promote educational content that was likely to attract natural backlinks over time.
Implementation Timeline
Work was rolled out in focused monthly sprints. The table below summarises the core activities for the first three months of the aesthetic clinic SEO campaign.
Month 1
Month 2
Month 3
Performance Results After 3 Months
From a standing start with almost no organic visibility, the aesthetic clinic achieved strong performance within the first three months of the SEO campaign. Results below are taken directly from Google Search Console.
Traffic grew steadily week by week as more treatment and location pages entered the top pages of Google. The clinic began receiving consistent enquiries for Botox, fillers, laser treatments, and doctor led weight loss programmes from organic search alone.
Key Insights from the Campaign
Creating strong, in depth treatment pages gave Google clear signals about what the clinic specialises in.
Local SEO and review building were essential for map pack visibility in aesthetic and weight loss related searches.
Content clusters around key themes such as skin rejuvenation and body contouring helped to build topical authority.
Small technical improvements such as better internal linking and clean URLs contributed to faster ranking gains.
Using Google Search Console data weekly allowed us to refine titles, improve click through rate, and focus on the search terms that were already generating impressions.
Ongoing Work and Next Steps
The clinic is still in an active SEO contract and the focus has now shifted from visibility to conversion growth. Future work includes A B testing of landing pages, adding more before and after style content, building FAQ sections for every treatment, and expanding content into new themes such as men focused aesthetic treatments and long term skin health programmes.
Call to Action
If your aesthetic or weight loss clinic is starting from scratch or struggling to gain traction in Google, a structured SEO framework like this can help you build predictable growth. Contact our team to request a free organic visibility review and a customised SEO roadmap for your clinic.
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