What is an SEO Company and Why Your Business Needs One

The cost varies based on services, but quality SEO typically ranges from $750 to $5000 per month.

While some improvements can be seen in 3-6 months, consistent SEO delivers long-term results over time.

Yes, but professional SEO companies have the tools, expertise, and time to deliver faster and more impactful results.

We offer personalized strategies, transparent reporting, and a proven track record of helping businesses grow organically.

SEO, short for Search Engine Optimization, refers to the strategic process of improving a website's visibility on platforms like Google. It works by optimizing various elements on your website — such as content, meta tags, internal linking, and page speed — to make it easier for search engines to understand and rank your pages. By aligning your site with search engine algorithms and user intent, SEO helps you attract more qualified traffic, boost brand credibility, and ultimately drive better conversions without relying on paid ads.

The four main categories of SEO are: 1) On-Page SEO – This focuses on optimizing the content and structure within your website, like meta tags, keywords, headers, and internal linking. 2) Off-Page SEO – It involves building authority through backlinks, brand mentions, and sharing content across other platforms. 3) Technical SEO – This ensures your site meets search engine requirements by improving speed, mobile-friendliness, security (HTTPS), and crawlability. 4) Local SEO– Aimed at improving visibility for location-based searches, using tools like Google Business Profile, local citations, and reviews. Each type plays a vital role in helping your website rank higher and connect better with the right audience.

Yes, you can absolutely learn and master SEO for free if you're consistent and curious. There are tons of high-quality resources available online — including blogs, YouTube tutorials, free SEO tools, and forums — that cover everything from basics to advanced strategies. By applying what you learn through hands-on practice on your own website or a demo project, you can build real SEO skills without spending a single rupee. The key is dedication, staying updated with Google algorithm changes, and practicing regularly.

Sure! Here are some real examples of how SEO works in practice: 1) Optimizing a blog post by using the right keywords, adding internal links, writing a compelling meta title and description — so it appears on Google when users search for related topics. 2) Improving page speed and mobile responsiveness to reduce bounce rate and increase rankings on mobile search results. 3) Building backlinks by guest posting on relevant websites or getting listed in niche directories — helping your domain gain authority in Google's eyes. 4) Creating a Google Business Profile for a local service (like a salon or a clinic) so it shows up in nearby searches like 'best salon near me.' 5) Fixing broken links and duplicate content to ensure search engines crawl your site smoothly and rank it better. Each of these actions directly helps a site become more visible, user-friendly, and search engine ready.

The three core pillars of SEO are: 1) Technical SEO – This sets the foundation by ensuring your website is crawlable, secure (HTTPS), mobile-friendly, and loads fast. It helps search engines properly access and index your site. 2) On-Page SEO – This focuses on everything visible on your website — like keyword-optimized content, title tags, headers, images, and internal links. It ensures your pages are relevant and valuable to both users and search engines. 3) Off-Page SEO – This builds your site's authority through external signals like backlinks, social shares, and brand mentions. It shows search engines that others trust your content. Together, these three areas work in harmony to boost visibility, increase traffic, and improve overall rankings in search results.

To implement strong SEO strategies, marketers and website owners rely on powerful tools that offer deep insights and automation. Here are some of the most trusted ones: 1) Google Search Console – Free tool by Google to monitor website performance, indexing status, and fix technical issues. 2) Ahrefs– Great for backlink analysis, keyword research, and competitor tracking. 3) Yoast SEO (for WordPress) – Helps optimize on-page content with real-time suggestions. 4) Screaming Frog– A desktop crawler that scans your site for broken links, duplicate content, and technical errors. 5) Ubersuggest – Beginner-friendly tool for keyword research, traffic insights, and SEO audits. 6) Google Analytics – Tracks user behavior, traffic sources, and engagement to help refine SEO strategies. Using a mix of these tools helps you stay ahead in SEO by combining data, optimization, and strategy.

Yes, you can do SEO on your own, but it requires dedication, learning, and consistent effort. Many businesses successfully manage their SEO in-house by using free resources, tools, and guides available online. However, SEO is complex and constantly evolving, so it can be time-consuming to stay updated with algorithm changes and best practices. Professional SEO companies like Daiki Media have the expertise, tools, and experience to deliver faster results while you focus on running your business. The choice depends on your available time, budget, and how quickly you want to see results.

While Google doesn't 'do SEO' for its own search engine in the traditional sense, it absolutely promotes SEO best practices for website owners. Google provides clear guidelines through its Search Essentials (formerly Webmaster Guidelines), encouraging sites to be fast, mobile-friendly, secure (HTTPS), and valuable to users. Additionally, Google offers tools like Search Console, PageSpeed Insights, and Mobile-Friendly Test to help webmasters improve their SEO. So, while Google doesn't optimize its own platform for rankings (since it runs the search engine itself), it actively educates and supports the global SEO community in building better, search-friendly websites.

Backlinks are links from other websites that point to your site — like digital votes of trust. When a reputable website links to your content, it signals to search engines that your page is valuable, credible, and worth ranking higher. Here's how they work: 1) Authority Boost – The more high-quality backlinks you earn, the more search engines trust your domain. 2) Referral Traffic – Backlinks also drive visitors from other websites directly to yours, increasing exposure. 3) Indexing Support – Search engines discover new pages faster when they are linked from other indexed sites. 4) Relevance Signals– If a backlink comes from a site in a similar niche, it helps Google understand your content's context better. But not all backlinks are equal — links from spammy or irrelevant sources can harm SEO. So quality matters more than quantity.